{"title":"M.A.D.1 by Maximilian Büsser","description":"","products":[{"product_id":"m-a-d-1-red-by-maximilian-busserdraft","title":"M.A.D.1 RED by Maximilian Büsser","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSince 2005, MB\u0026amp;F founder Maximilian Büsser has been creating other-worldly timekeeping machines. Max loves creating these insane mechanical watches, but he's also been playing with a side project for a while: creating a more accessible machine, under another label, but always with the crazy MB\u0026amp;F touch. The result: “M.A.D.1”.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 8315, flipped upside-down – a nod to MB\u0026amp;F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDeliveries of the M.A.D.1 REDs will start in March and continue throughout the rest of this year.\u003c\/strong\u003e The price below includes 8.1% Swiss VAT (automatically deducted for international orders). Worldwide shipping is offered free of charge. Local customs duties and other taxes applicable in the country of delivery are borne by the buyer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eRaffle tickets are \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003estrictly personal\u003c\/span\u003e \u003c\/strong\u003eand linked to your email address, and a third party cannot use your unique access code.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.madgallery.net\/mad-gallery\/creators\/_images\/mad-edition\/FAQ_MAD1_Red.pdf\" target=\"_blank\"\u003e\u003cstrong\u003eM.A.D.1 RED \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eF.A.Q.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStrap sizes:\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShort: 100x60mm - Wrist size under 16.5cm\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMedium: 110x70mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size from 16.5cm to 19cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLarge: 125x85mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size above \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e19cm\u003c\/span\u003e\u003c\/p\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"Short strap","offer_id":39762150752302,"sku":"MAD1-0100-10-005","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"Medium strap","offer_id":39762150785070,"sku":"MAD1-0100-10-005","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"Large strap","offer_id":39762150817838,"sku":"MAD1-0100-10-005","price":2900.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/products\/M.A.D.1.RED_Lifestyle_1_Credit_Eric_Rossier_2023_Lres.jpg?v=1677054676"},{"product_id":"m-a-d-1-red-by-maximilian-busser","title":"M.A.D.1 GREEN by Maximilian Büsser","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSince 2005, MB\u0026amp;F founder Maximilian Büsser has been creating other-worldly timekeeping machines. Max loves creating these insane mechanical watches, but he's also been playing with a side project for a while: creating a more accessible machine, under another label, but always with the crazy MB\u0026amp;F touch. The result: “M.A.D.1”.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 8315, flipped upside-down – a nod to MB\u0026amp;F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDeliveries of the M.A.D.1 GREENs will start in October and continue until April 2024.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eThe price below includes 8.1% Swiss VAT (automatically deducted for international orders). Worldwide shipping is offered free of charge. Local customs duties and other taxes applicable in the country of delivery are borne by the buyer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eRaffle tickets are\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003estrictly personal\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eand linked to your email address, and a third party cannot use your unique access code.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.madgallery.net\/mad-gallery\/creators\/_images\/mad-edition\/FAQ_MAD1_Red.pdf\" target=\"_blank\"\u003e\u003cstrong\u003eM.A.D.1 GREEN \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eF.A.Q.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStrap sizes:\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShort: 100x60mm - Wrist size under 16.5cm\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMedium: 110x70mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size from 16.5cm to 18.5cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLarge: 125x85mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size above \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e18.5cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"Short strap","offer_id":40409725206574,"sku":"MAD1-0100-10-004","price":2900.09,"currency_code":"CHF","in_stock":true},{"title":"Medium strap","offer_id":40409725239342,"sku":"MAD1-0100-10-004","price":2900.09,"currency_code":"CHF","in_stock":true},{"title":"Large strap","offer_id":40409725272110,"sku":"MAD1-0100-10-004","price":2900.09,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MAD_Editions_MAD1_Green_Lifestyle_1_Hres.jpg?v=1694430136"},{"product_id":"m-a-d-1-green-lucky-clover","title":"M.A.D.1 GREEN \"Lucky Clover\"","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSince 2005, MB\u0026amp;F founder Maximilian Büsser has been creating other-worldly timekeeping machines. Max loves creating these insane mechanical watches, but he's also been playing with a side project for a while: creating a more accessible machine, under another label, but always with the crazy MB\u0026amp;F touch. The result: “M.A.D.1”.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe M.A.D.1's fully visible triple-blade, titanium and tungsten rotor winds one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the reliable Miyota 8315, flipped upside-down – a nod to MB\u0026amp;F's HM3 and HM8. Time is displayed laterally thanks to revolving hour and minute cylinders, engraved and boosted with Super-LumiNova.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDeliveries of the M.A.D.1 GREEN \"Lucky Clover\" will happen around mid-2024.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eThe price below includes 7.7% Swiss VAT (automatically deducted for international orders). Worldwide shipping is offered free of charge. Local customs duties and other taxes applicable in the country of delivery are borne by the buyer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eRaffle tickets are\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003estrictly personal\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eand linked to your email address, and a third party cannot use your unique access code.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.madgallery.net\/mad-gallery\/creators\/_images\/mad-edition\/FAQ_MAD1_Red.pdf\" target=\"_blank\"\u003e\u003cstrong\u003eM.A.D.1 GREEN \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eF.A.Q.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eStrap sizes:\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eShort: 100x60mm - Wrist size under 16.5cm\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMedium: 110x70mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size from 16.5cm to 19cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLarge: 125x85mm \u003cspan data-mce-fragment=\"1\"\u003e- Wrist size above \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e19cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"Short strap","offer_id":40536857444398,"sku":"MAD1-0100-10-007","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"Medium strap","offer_id":40536857477166,"sku":"MAD1-0100-10-007","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"Large strap","offer_id":40536857509934,"sku":"MAD1-0100-10-007","price":2900.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MAD_Editions_MAD1_Green_Lifestyle_1_Hres_fc82c108-bf7e-4be8-9ca6-67b8d29e0d5e.jpg?v=1701249352"},{"product_id":"m-a-d-1s-by-maximilian-busser-tribe-purple","title":"M.A.D.1S by Maximilian Büsser - Tribe Purple","description":"\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cspan\u003eIntroducing the M.A.D.1S, the latest addition to our watch family. It now features a \u003cstrong\u003eslimmer case\u003c\/strong\u003e, a \u003cstrong\u003esingle cylinder\u003c\/strong\u003e, and \u003cstrong\u003ea Swiss-made movement\u003c\/strong\u003e, the automatic La Joux-Perret G101.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eRooted in\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elegacy\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e of the M.A.D.1 and the spirit of community\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, the M.A.D.1S follows suit with the launch of its colourways. The M.A.D.1S will be available to 'Friends' (suppliers) and to you, the 'Tribe' members (MB\u0026amp;F collectors), in a\u003cstrong\u003e limited series with bespoke purple accents on the dial. \u003c\/strong\u003eF\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cspan style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eor\u003c\/span\u003e the\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e wider\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e public, who have \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ebeen steadfast in their support for\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the M.A.D.Editions: the M.A.D.1S will \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emake its \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003edebut with\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e striking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e ice-blue accents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAs a Tribe member, we are more than happy to\u003cstrong\u003e give you access to both colors. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePlease note that it is \u003cstrong\u003elimited to one of each color per Tribe member. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eShipping and Straps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003eIf we offer complimentary worldwide shipping, \u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003eplease note that local customs duties and \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003etaxes, such as VAT in the delivery country, are the buyer's responsibility.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003eDeliveries are scheduled between September 2024 and March 2025. We will come back to you as soon as possible with a more detailed timeline. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cstrong\u003eColors and Strap sizes\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/ul\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"S - Wrist under 16.5cm","offer_id":41211215249454,"sku":"P002-0100-10-003","price":2900.09,"currency_code":"CHF","in_stock":true},{"title":"M - Wrist from 16.5cm to 19cm","offer_id":41211215282222,"sku":"P002-0100-10-003","price":2900.09,"currency_code":"CHF","in_stock":true},{"title":"L - Wrist above 19cm","offer_id":41211215314990,"sku":"P002-0100-10-003","price":2900.09,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MAD_Editions_MAD1.S_Purple_Wrist_Shot_3_Hres.jpg?v=1724244844"},{"product_id":"m-a-d-1s-by-maximilian-busser-tribe-blue","title":"M.A.D.1S by Maximilian Büsser - Tribe Blue","description":"\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cspan\u003eIntroducing the M.A.D.1S, the latest addition to our watch family. It now features a \u003cstrong\u003eslimmer case\u003c\/strong\u003e, a \u003cstrong\u003esingle cylinder\u003c\/strong\u003e, and \u003cstrong\u003ea Swiss-made movement\u003c\/strong\u003e, the automatic La Joux-Perret G101.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eRooted in\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003elegacy\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e of the M.A.D.1 and the spirit of community\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e, the M.A.D.1S follows suit with the launch of its colourways. The M.A.D.1S will be available to 'Friends' (suppliers) and to you, the 'Tribe' members (MB\u0026amp;F collectors), in a\u003cstrong\u003e limited series with bespoke purple accents on the dial. \u003c\/strong\u003eF\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e\u003cspan style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eor\u003c\/span\u003e the\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e wider\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e public, who have \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003ebeen steadfast in their support for\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e the M.A.D.Editions: the M.A.D.1S will \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003emake its \u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003edebut with\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e striking\u003c\/span\u003e\u003cspan data-preserver-spaces=\"true\"\u003e ice-blue accents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003eAs a Tribe member, we are more than happy to\u003cstrong\u003e give you access to both colors. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-preserver-spaces=\"true\"\u003ePlease note that it is \u003cstrong\u003elimited to one of each color per Tribe member. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eShipping and Straps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003eIf we offer complimentary worldwide shipping, \u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003eplease note that local customs duties and \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003etaxes, such as VAT in the delivery country, are the buyer's responsibility.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\" data-mce-style=\"color: rgb(255, 42, 0);\"\u003eDeliveries are scheduled between September 2024 and March 2025. We will come back to you as soon as possible with a more detailed timeline. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: left;\"\u003e\u003cstrong\u003eColors and Strap sizes\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\u003c\/ul\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"S - Wrist under 16.5cm","offer_id":41211216068654,"sku":"P002-0100-10-001","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"M - Wrist from 16.5cm to 19cm","offer_id":41211216101422,"sku":"P002-0100-10-001","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"L - Wrist above 19cm","offer_id":41211216134190,"sku":"P002-0100-10-001","price":2900.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MADEditions_MAD1S_Packshot_Blue_Hres_2b469d77-b9de-4019-9285-ccbdea644a79.jpg?v=1726216321"},{"product_id":"m-a-d-2-by-eric-giroud-green-tribe","title":"M.A.D.2 by Eric Giroud - Green - Tribe","description":"\u003cp\u003e\u003cspan\u003eIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. 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Born from the mind of Eric Giroud – designer, rebel, and longtime MB\u0026amp;F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cheader class=\"frame-header\"\u003e\n\u003ch2 class=\"element-header h3\"\u003eAbout the M.A.D.2\u003c\/h2\u003e\n\u003c\/header\u003e\n\u003cp class=\"lead\"\u003eThe M.A.D.2’s raised central subdials – displaying the hours and minutes – look like the turntables from a DJ mixing console. The central dial over which they rotate is a love letter to vinyl textures, with grooves and satin finishes mimicking music tracks. Surrounding it is the platter, inspired by the stroboscopic band of the Technics SL-1200 – complete with Super-LumiNova stop pins. Every flick of the wrist sets the platter spinning, and if you listen closely, it’s as if you can hear the rhythm of the past pulsing through it. The stroboscopic platter is in fact the automatic winding rotor, visible from both the front and the back. Flip the watch over and you’ll discover the gyroscopic off-centered rotor which will make your head spin.\u003c\/p\u003e\n\u003cp\u003eThe M.A.D.2 stainless steel case is like a rounded pebble. Eric reminisces about his first watch design in the 1990s, one that never made it to reality. He called it\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eAlmond.\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eAnd you can feel traces of that in the M.A.D.2—its smooth shape, how it feels in hand, the almond-like curves, and even the crown’s logo.\u003c\/p\u003e\n\u003cp\u003eAnd there’s a horological surprise: the jumping hour complication. It’s a secret you only uncover after spending time with the watch—nothing screams “bi-directional jumping hours” at first glance. The small metal markers – which look like guitar picks, almonds, or maybe even alien eyes – conveniently indicate the jumping hour and trailing minutes at the very center of the watch.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOrange edition exclusively for Tribe and Friends; Green edition available via raffle system.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"S - Wrist under 16.5cm","offer_id":41332239532078,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"M - Wrist from 16.5cm to 19cm","offer_id":41332239564846,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"L - Wrist above 19cm","offer_id":41332239597614,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MADEditions_MAD2_Lifestyle_Orange_1_Lres.jpg?v=1741788232"},{"product_id":"m-a-d-2-by-eric-giroud-orange-friends","title":"M.A.D.2 by Eric Giroud - Orange - Friends","description":"\u003cp\u003e\u003cspan\u003eIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. 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Every flick of the wrist sets the platter spinning, and if you listen closely, it’s as if you can hear the rhythm of the past pulsing through it. The stroboscopic platter is in fact the automatic winding rotor, visible from both the front and the back. Flip the watch over and you’ll discover the gyroscopic off-centered rotor which will make your head spin.\u003c\/p\u003e\n\u003cp\u003eThe M.A.D.2 stainless steel case is like a rounded pebble. Eric reminisces about his first watch design in the 1990s, one that never made it to reality. He called it\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eAlmond.\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eAnd you can feel traces of that in the M.A.D.2—its smooth shape, how it feels in hand, the almond-like curves, and even the crown’s logo.\u003c\/p\u003e\n\u003cp\u003eAnd there’s a horological surprise: the jumping hour complication. It’s a secret you only uncover after spending time with the watch—nothing screams “bi-directional jumping hours” at first glance. The small metal markers – which look like guitar picks, almonds, or maybe even alien eyes – conveniently indicate the jumping hour and trailing minutes at the very center of the watch.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOrange edition exclusively for Tribe and Friends; Green edition available via raffle system.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"M.A.D.EDITIONS","offers":[{"title":"S - Wrist under 16.5cm","offer_id":41332240220206,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"M - Wrist from 16.5cm to 19cm","offer_id":41332240252974,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true},{"title":"L - Wrist above 19cm","offer_id":41332240285742,"sku":"P065-0100-10-002","price":2900.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/8291\/0523\/files\/MADEditions_MAD2_Lifestyle_Orange_1_Lres.jpg?v=1741788232"},{"product_id":"m-a-d-2-by-eric-giroud-green","title":"M.A.D.2 by Eric Giroud - Green","description":"\u003cp\u003e\u003cspan\u003eIf the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. 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